USA Climbing Anthem Video

As a new Olympic sport with massive potential, climbing needs all the help it can get leading up to LA 2028. The stage was set strong in Tokyo, then leveled up in Paris. But now, USA Climbing is doubling down with a big dream: a $65 million training center in Salt Lake City, Utah for its athletes to train, and the next generation to get stronger.

USA Climbing brought us in to help build an anthem video with multiple purposes: On one hand, it’s the go-to content played at donor events and other gatherings to get folks fired up. On the other hand, it’s an evergreen piece that lives digitally across various platforms to unify this big-picture message and fundraise around the country.

This entire project was briefed, created, and approved in two weeks. No sweat off our back.