Blizzard-Tecnica and Nordica are two of the world’s top ski brands—both under the family-owned hood of Tecnica Sports. These Italian ski household names had a unique opportunity to craft athlete-driven social campaigns around the 2026 Milano-Cortina Winter Olympics. And as their social media agency of record, we were all over it.

The highlight of the Games was a bronze medal for Nordica’s Dominik Paris. It was his first Olympic medal following a long career of World Cup success, and to make it happen on home Italian snow was unforgettable.

Tecnica Sports is our longest-standing client. And this celebration of sport in their backyard is a legendary highlight, among many.