Nordica Brand Campaign

In the greater outdoor industry, ski brands are notoriously uncreative.

The days of showing B-Roll on groomers and epic powder landings are far behind us. So when the opportunity arose to work with Nordica on something different—we pounced on it.

The brand’s main tagline is “Let’s Ski.” Beneath that line is a shared obsession among skiers who think about the sport all year long. So we took our creativity to the golf course, the dentist, the schoolyard, and beyond—to make a simple and undeniable point: Some of us never stop thinking about it.