A man wearing a cap with the word 'FISHER' on it, looking down, inside a workshop or garage.

Fisher Stories

Man in black jacket being interviewed in a garage surrounded by bicycles, kayaks, and sports equipment.

An original storytelling series, unveiling 75+ years of legacy.

The best part of working with Fisher Snow Plows over the years has, undoubtedly, been our time getting to know its people.

We are constantly catching tidbits of stories from those who make the brand what it is. And naturally, the idea came about to tell these stories in a compelling, emotive way.

Alongside the Fisher team, and the midcoast Maine community, Fisher Stories was born. And it’s been some of our most rewarding and meaningful work to date.

  • Smiling man sitting outdoors in front of a garage with a yellow snowplow attached to a red vehicle inside the garage, during a photo shoot with lighting equipment.
  • A man with a cap looking through the window of a vehicle, in a black and white photo.
  • A man standing next to a red Willys Jeep with a yellow snowplow attachment in front of a garage, with a basketball hoop mounted on the garage wall above
  • Four children running on a grassy trail near a lake, surrounded by trees under a partly cloudy sky.
  • A small red and black toy truck with a yellow snow plow attached, positioned on a grassy slope.
  • A smiling man wearing safety glasses and ear protection works in a hardware or workshop setting, reaching under a workpiece or structure.
  • Three men wearing safety gear and glasses examining machinery in a workshop, with a bright light shining behind them.
  • Close-up of a person writing on a clipboard with a 'GUMMANAIR' logo, in a dimly lit environment.
  • Two people in a garage or workshop working on a Ford Bronco vehicle lifted on a hydraulic lift. One person is on the ground working underneath, while the other is standing nearby. The garage has various tools and equipment.
  • A man in a black jacket and cap holding skis in a garage with bicycles and tools in the background.
  • A man playing a teal electric guitar with a focus on his hands and the guitar, wearing a black jacket and a backwards baseball cap.